A pillar page is a critical component of a content marketing strategy that aims to boost SEO and establish topical authority. It serves as a comprehensive guide covering a core topic, with in-depth information and links to relevant subtopics or cluster content. By structuring a pillar page effectively and incorporating relevant keywords, internal links, and optimized content, businesses can improve their search engine rankings and user experience. Creating an ideal pillar page involves thorough research, well-organized content hierarchy, and regular updates to maintain relevance and competitiveness.
